Photography by Ramiro Chavez
Conceived especially for the fair, Property / Propiedad incorporates the labor of local rotulistas (traditional sign painters) reproducing mid-20th-century newspaper advertisements for middle-class housing developments in Mexico City. Handmade rótulos from these sign painters were common for decades as street billboards, but are disappearing from the urban landscape as inexpensive digital printing and outdoor screens replace them.
A selection of these enlarged, manually-painted newspaper advertisements will rotate each day of the fair, protected behind a large-scale ornamental barrier – also built by local craftspeople – which references the ubiquitous and arbitrary exclusion present in economics, politics, and of course, contemporary art.
Property / Propiedad incorporates the labor of local rotulistas (traditional sign painters) reproducing mid-20th-century newspaper advertisements for middle-class housing developments in Mexico City. Handmade rótulos from these sign painters were common for decades as street billboards, but are disappearing from the urban landscape as inexpensive digital printing and outdoor screens replace them.
A selection of these enlarged, manually-painted newspaper advertisements will rotate each day of the fair, protected behind a large-scale ornamental barrier – also built by local craftspeople – which references the ubiquitous and arbitrary exclusion present in economics, politics, and of course, contemporary art.
Installation view,
Community/Comunidad (Keychain),
unique edition of 6
Property/Propiedad
(Pedregal de San Angel),
160 x 120 cm,
mixed media on metal
Property/Propiedad
(Loma del Rio),
160 x 120 cm,
mixed media on metal
Property/Propiedad
(Vista del Valle),
160 x 120 cm,
mixed media on metal
Community/Comunidad
(Keychain), unique edition of 6